Research. Intel. Insight. Strategy for a changing China.

RedVine is an intelligence and advisory studio translating cultural, consumer, and business change into actionable insight for leaders, brands, and institutions.

How We Work:
Intelligence into Action

01
RESEARCH & INTELLIGENCE

Original research and intelligence that helps organisations understand the cultural, consumer and commercial shifts reshaping China and Asia. From bespoke research and market intelligence to white papers and industry reports, we turn emerging signals into insight for better decisions.

Bespoke research · Market intelligence · White papers · Industry reports

02
STRATEGIC ADVISORY

Long-term advisory partnerships and focused, high-impact engagements for organisations navigating China and Asia. We advise on consumer and market strategy, cultural positioning, brand and communications strategy, emerging opportunities and thought leadership.

Market strategy · Cultural positioning · Brand strategy · Thought leadership

03
EXECUTIVE BRIEFINGS & WORKSHOPS

Bespoke briefings, roundtables and workshops for leadership, strategy, innovation and marketing teams. We translate complex developments into clear implications.


Executive briefing · Workshops · Roundtables · Leadership sessions

THE REDVINE NETWORK

When a project calls for additional expertise, we bring together a trusted network of journalists, researchers, executives, founders, academics, cultural leaders and creatives across China, Asia and beyond.

About Us

Jing Zhang

Crystal Tai

Co-founder, RedVine Intel

Crystal Tai is a Hongkonger-Canadian journalist, author and strategist working at the intersection of culture, consumer behaviour and business spanning Hong Kong, China, South Korea and North America.

Crystal has advised global brands and institutions on consumer attitudes, emerging markets and cultural change, translating complex social and cultural shifts into actionable insight and strategy.

Co-founder, RedVine Intel

Jing Zhang is a British-Chinese journalist, editor and consultant with 20 years of experience across China and Asia.

A former Global Editor-in-Chief of Jing Daily, Jing’s expertise spans luxury, fashion, culture and travel. She advises global organisations and is a sought-after speaker and moderator on China’s evolving consumer landscape.

Topics of
Expertise

  • China’s New Consumers

  • AI & Everyday Life

  • Global Chinese Identities

  • Luxury After Globalisation

  • Next-Gen Wealth

  • Culture & Soft Power

  • Cross-Border Creativity

  • The Future of Travel